With its impressive reach of over 5 billion daily ad impressions across 220+ countries, RichAds offers a compelling solution for advertisers looking to scale their campaigns while maintaining performance.

In this review, we will go through RichAds’ key features, ad formats, targeting options, and optimization tools. I’ll also share my personal experiences with the platform, along with insights from other marketers, to help you determine if RichAds is the right fit for your advertising needs.

RichAds Review: Key Highlights

Before we get into details, let’s take a quick look at the key highlights of RichAds. From my experience using the platform, these features stand out:

Who Is RichAds Best For?

In my experience, RichAds caters to a wide range of advertisers, but it’s particularly well-suited for:

1. Performance marketers seeking high-volume, quality traffic
2. Affiliates in verticals like gambling, dating, and finance
3. Mobile app developers looking for user acquisition
4. E-commerce businesses aiming to drive sales
5. Advertisers who value automation and advanced optimization tools

If you fall into any of these categories, you’ll likely find RichAds to be a valuable addition to your advertising toolkit.

Pros And Cons Of RichAds

As with any ad network, RichAds has its strengths and weaknesses. Here’s what I’ve observed during my time using the platform:

Pros Of RichAds

• High-quality traffic with extensive reach
• Advanced optimization tools like Target CPA and Micro Bidding
• User-friendly interface with intuitive campaign setup
• Multiple ad formats to choose from
• Detailed reporting and insights
• Responsive support team

Cons Of RichAds

• Minimum deposit may be high for some beginners
• Learning curve for advanced features
• Limited direct integrations with some popular affiliate networks
• Some GEOs may have lower traffic volumes

RichAds Overview

RichAds is more than just another ad network – it’s a complete advertising platform designed to help marketers achieve their performance goals. Founded in 2018, the company has quickly established itself as a leader in push notification and pop-under advertising, later expanding to include other formats like native ads and direct clicks.

What sets RichAds apart, in my experience, is its focus on providing high-quality traffic coupled with powerful optimization tools. The platform’s proprietary algorithms and segmentation of traffic into different quality tiers (Premium, Standard, New, and Remnant) allow advertisers to find the sweet spot between volume and performance.

Key Features Of RichAds

Now, let’s go through the features that make RichAds stand out from the crowd. As someone who’s spent countless hours tweaking campaigns, I can attest to the value of these tools:

• Automated Rules: This feature has been a game-changer for me. You can set up rules to automatically optimize your campaigns based on performance metrics. For example, I’ve used it to automatically pause underperforming creatives or increase bids on high-converting sources.

• Better Targeting: RichAds offers granular targeting options, including country, region, city, device, OS, browser, and even ISP. I’ve found this particularly useful for fine-tuning campaigns and reaching specific audience segments.

• Performance Mode: This mode leverages RichAds’ machine learning algorithms to optimize your campaigns automatically. It’s been incredibly helpful when scaling campaigns across multiple geos.

• Micro Bidding: With Micro Bidding, you can adjust bids for specific targeting parameters within a single campaign. I’ve used this to boost performance on high-converting segments without increasing overall campaign costs.

• Target CPA: This feature uses machine learning to automatically adjust bids to reach your target cost per acquisition. It’s been instrumental in maintaining profitability as I scale campaigns.

• API Integration: For power users, RichAds offers API integration, allowing you to automate campaign management and data analysis. While I haven’t personally used this feature extensively, I know many high-volume advertisers who swear by it.

RichAds Ad Types

RichAds offers a diverse range of ad formats to suit different campaign objectives. Here’s a rundown of the available options:

• Telegram Ads: A newer addition to RichAds’ repertoire, Telegram ads allow you to reach users on this popular messaging platform. I’ve found them particularly effective for tech-savvy audiences.

• Push Ads: RichAds’ push notifications deliver your message directly to users’ devices. They’ve consistently been my go-to for high-engagement campaigns.

• Direct Click: This format redirects users directly to your offer page. It’s been effective for me in verticals like sweepstakes and dating.

• Native Ads: Blending seamlessly with publisher content, native ads offer a non-intrusive way to reach your audience. They’ve worked well for me in content-heavy verticals.

• Pop-unders: While sometimes considered intrusive, pop-under ads can deliver high volumes of traffic at a low cost. I’ve had success using them for broad-appeal offers.

• In-page Push: These ads mimic the look of push notifications but appear on web pages. They’re a great alternative for reaching iOS users who can’t receive traditional push notifications.

What Is The Minimum Deposit For RichAds?

The minimum deposit for RichAds is $150. 

This entry point allows you to test the waters and get a feel for the platform. However, from my experience, I’d recommend starting with at least $500 to $1000 if you want to gather meaningful data and optimize your campaigns effectively.

What Is The Minimum Payment For RichAds?

For publishers monetizing their traffic through RichAds, the minimum payout is $10 for online wallets and $500 for wire transfers. Payments are processed twice a month, which I’ve found to be fairly standard in the industry.

How To Get Started With RichAds

Getting started with RichAds is a straightforward process. Here’s a quick overview of what you’ll need and the steps to follow:

RichAds Requirements

• Valid email address
• Payment method (credit card, wire transfer, or supported e-wallets)
• An offer or product to promote
• Basic understanding of online advertising (though RichAds provides resources for beginners)

Steps To Get Started On RichAds

Here are the detailed steps to get started with RichAds:

1. Sign up: Visit the RichAds website and click on “Sign Up” to create your account.

2. Complete your profile: Fill in your personal information and choose your account type.

3. Add funds: Make your initial deposit to activate your account.
4. Set up tracking: Configure your tracking solution to measure campaign performance.
5. Create your first campaign: Choose your ad format, set targeting options, and upload creatives.
6. Launch and monitor: Once your campaign is approved, it will go live. Monitor performance and optimize as needed.

With these steps completed, you’re ready to start driving traffic and optimizing your campaigns on RichAds.

Best Practices To Push Campaigns On RichAds

Based on my experience and insights from other successful advertisers, here are some best practices for running push campaigns on RichAds:

• Start with Premium Traffic: RichAds segments its traffic into different quality tiers. I’ve found that starting with Premium traffic, although more expensive, often leads to better initial results and provides valuable data for optimization.

• Leverage Automated Rules: Set up automated rules to pause underperforming creatives, blacklist low-quality sources, and adjust bids based on performance. This saves time and helps maintain campaign profitability.

• Use Micro Bidding Wisely: Once you’ve identified high-performing segments, use Micro Bidding to increase bids on these specific parameters. This allows you to maximize ROI without inflating overall campaign costs.

• Test Multiple Creatives: I always start with at least 5-10 different creatives per campaign. RichAds’ system will automatically optimize towards the best performers, helping you identify winning ad elements quickly.

Challenges And How RichAds addresses them

While RichAds offers many advantages, it’s not without its challenges. Here are some common issues advertisers face and how RichAds addresses them:

• Traffic Quality: Some ad networks struggle with bot traffic and fraud. RichAds tackles this with advanced fraud detection systems and by offering premium traffic sources.

• Campaign Optimization: Managing large-scale campaigns can be time-consuming. RichAds’ automated rules and Target CPA features help streamline this process.

• Reaching Specific Audiences: Advertisers often struggle to reach niche audiences. RichAds’ granular targeting options and Micro Bidding feature help address this challenge.

• Scaling Profitably: Many advertisers find it difficult to scale campaigns while maintaining profitability. RichAds’ Performance Mode and Target CPA features are designed to help maintain performance as you increase spend.

Is RichAds Worth It?

In my opinion, RichAds is definitely worth considering for most advertisers, especially those in the affiliate marketing space. The platform’s combination of high-quality traffic, advanced optimization tools, and multiple ad formats makes it a versatile choice for various campaign objectives.

While the initial learning curve and minimum deposit might be challenging for absolute beginners, the potential returns make it a worthwhile investment. If you’re serious about scaling your online advertising efforts and are willing to put in the time to learn the platform, RichAds can be a powerful tool in your arsenal.

RichAds Testimonials And Success Stories

Don’t just take my word for it – here’s what other marketers are saying about RichAds:

My Experience With RichAds

Having used RichAds for several years now, I can confidently say it’s one of the most reliable ad networks I’ve worked with. The platform’s user interface is intuitive, making it easy to set up and manage campaigns even for those new to media buying.

One of the standout features for me has been the Target CPA tool. It’s helped me maintain profitability on campaigns that would have otherwise been challenging to scale. I’ve also been impressed with the quality of traffic, particularly in the Premium tier.

That said, it did take some time to fully grasp all the platform’s features and optimize my campaigns effectively. The learning curve can be steep, but the potential rewards are well worth the effort.

RichAds Alternatives To Check Out

While RichAds is an excellent platform, it’s always wise to diversify your traffic sources. Here are a few alternatives you might consider:

PropellerAds

Known for its pop and push traffic, PropellerAds offers a user-friendly interface and competitive rates. It could be a good option if you’re looking for a higher volume in certain geographical areas.

Link: Here

Adsterra

This network offers a wide range of ad formats and has a reputation for good traffic quality. It might be worth exploring if you’re interested in trying different ad types.

Link: Here

EZmob 

With a focus on pop traffic, EZmob could be a good complement to your RichAds campaigns, especially if you’re running popunder ads.

Link: Here

Zeropark

Known for its robust optimization tools, Zeropark could be a good alternative if you’re looking for a platform with similar advanced features to RichAds.

Link: Here

More Topics Like This:

• PropellerAds Review (2025)

Conclusion: Unlock Performance With RichAds’ Advanced Features

After extensive use and careful evaluation, I can confidently say that RichAds stands out as a top-tier advertising platform for performance marketers. Its high-quality traffic, advanced optimization tools, and diverse ad formats make it a versatile choice for advertisers across various verticals.

While it may require some initial investment in terms of both money and time to learn the platform, the potential returns make RichAds a worthwhile consideration for serious marketers looking to scale their campaigns. 

Whether you’re an affiliate marketer, app developer, or e-commerce business owner, RichAds offers the tools and traffic you need to drive growth and achieve your advertising goals.