With over a decade of experience, a network serving 30 billion ad impressions monthly across 248 countries, and a diverse roster of 12,000+ direct publishers and 7,000+ brands, Adsterra has made its mark. 

For publishers, bloggers, affiliate marketers, and media buyers, monetizing content effectively requires a platform that delivers performance and reliability. 

This is where Adsterra steps in—a global ad network connecting publishers and advertisers since 2013. But is Adsterra the right choice for you? 

This Adsterra review covers the details about why this platform stands out, breaking down its features, benefits, payment structure, and potential drawbacks, helping you to decide if Adsterra is the right fit for your needs.

Adsterra Review: Key Highlights

Here’s a quick rundown of Adsterra’s standout features, giving you a snapshot of what makes it a preferred choice for publishers and advertisers.

Feature	Details
Ad Formats	Pop-under, Social Bar, Native Banner, In-Page Push, Interstitial, Direct Link
Minimum Deposit	$100 recommended (varies by payment method)
Payment Methods	PayPal, Wire Transfer, Paxum, WebMoney, Bitcoin
Traffic Volume	30+ billion ad impressions per month
Geographic Reach	248+ countries supported
Key Features	Anti-Adblock, Smart CPM, Custom Bid, Instant Approval, 5% Referral Bonus
Support	24/7 Live Chat and Email Support, Dedicated Account Manager
Link	Here

Who Is Adsterra Best For?

Adsterra is an excellent choice for both publishers and advertisers looking to maximize their returns. The platform is especially well-suited for:

• Website owners who have been rejected by networks like AdSense and need a reliable, high-paying alternative.
• Publishers with traffic from a wide range of countries, as Adsterra serves 248+ countries.
• Sites in “non-mainstream” verticals like file sharing, movies/streaming, gaming, and VPNs.
• Advertisers who want to tap into Adsterra’s 35K+ direct publishers for instant global reach
• Brands and affiliates seeking innovative ad formats for better engagement.

The beauty of Adsterra is that it welcomes publishers big and small. The self-serve platform is intuitive enough for newbies to navigate. 

But if you need help, the dedicated account managers are always ready to provide personalized support and pro tips to optimize your earnings.

Pros And Cons Of Adsterra

Like any ad network, Adsterra has its advantages and drawbacks. Let’s weigh them out:

Pros of Adsterra

• Easy sign-up with instant approval
• Huge advertiser pool for high fill rates
• Exclusive high-performing ad formats
• Anti-Adblock capabilities to bypass restrictions
• Smart CPM to adjust your floor price automatically
• Low minimum payouts starting from $5
• Referral program to get 5% of referees’ earnings
• Responsive multi-language support

Cons of Adsterra

• $1000 minimum for wire transfer payouts
• Some payment methods require documents for verification
• Certain risque ads unless blocked
• Can be hard to get campaigns approved in strict categories

In my experience, the pros of Adsterra outweigh the cons. The platform has consistently delivered strong results for me, with high fill rates, competitive CPMs, and on-time payouts. While the approval process can be strict, it ensures a safer ad ecosystem for both parties.

Adsterra Overview

Adsterra is a leading ad network that connects publishers and advertisers through smart technology and real-time bidding. The company takes pride in its “Partner Care Approach” – treating clients like true partners and providing the dedicated support they need to succeed.

The platform offers diverse ad formats, targeting options, and monetization models to cater to different publisher and advertiser needs. What I love about Adsterra is that it values both quality and reach. 

The platform has rigorous checks in place to ensure a clean, safe ad environment. At the same time, it partners with numerous demand sources globally to deliver 100% fill rates and competitive CPMs to publishers.

How Much Can You Make With Adsterra?

Let me address the question on every publisher’s mind – how much money can you actually make with Adsterra? Well, the answer depends on factors like: 

• Your traffic volume
• Niche, country, and 
• Chosen ad formats.

From the $160M Adsterra paid out to publishers in 2022, we can infer that earnings potential on the platform is certainly substantial. Adsterra states that its publishers generate $50 to $800+ per day from their traffic.

Of course, those are average figures. From my own experience, I’ve found Adsterra’s CPMs to be highly competitive, especially for tier-1 geos. With strategic placement and testing, I was able to achieve up to $2 CPM on US/CA traffic with display banners and pops!

What Is The Minimum Deposit For Adsterra?

The minimum deposit differs based on your chosen payment method:

• $100 for PayPal, Bitcoin or Usdt
• $1000 for Wire Transfer
• $5 for WebMoney or Paxum

I find the PayPal and crypto options to be the most convenient. You can start with just $100 and work your way up as you optimize your campaigns.

What Is The Minimum Payout For Adsterra?

Like deposits, minimum payouts vary by payment method. Here’s the breakdown:

• PayPal: $100
• Bitcoin: $100
• Wire Transfer: $1000
• WebMoney and Paxum: $5
• Usdt: $100

The low $5 threshold for WebMoney and Paxum is a huge perk that lets publishers access their earnings faster. Personally, I prefer the $100 PayPal minimum, as the payment is still timely without the high fees of wire transfers.

How Much Does Adsterra Pay Per 1000 Views?

Adsterra claims that its publishers can earn up to $1-5 per 1000 impressions (CPM). However, the exact CPM depends on factors like the traffic source, geo, ad format, and bid competition.

From testing various ad formats, I’ve found Adsterra’s CPMs to be on par with, if not higher than, other networks. For instance, my US pop campaigns consistently deliver $1-2 CPM, while ROW pops range from $0.3-0.5. Native ads see $0.5-1 CPM in tier-1 geos.

So, while there’s no fixed CPM, Adsterra’s figures are certainly competitive. With the right optimization strategies, hitting that $5 CPM is far from impossible. The key is to dig into your reports and keep fine-tuning your formats, placements, and floor prices.

Key Features Of Adsterra For Publishers

Adsterra offers an array of powerful features to help publishers maximize their ad revenue. Here are some of the key capabilities I’ve found most useful:

Diverse ad Formats 

Adsterra provides a range of engaging formats, including pop-unders, native ads, display banners, and direct links. 

This allows me to monetize my traffic in different ways and keep my audience engaged. I particularly like the Social Bar format – it hooks users without being intrusive.

Anti-adblock

One challenge with certain ad types is that they often get blocked by popular adblock extensions. 

However, Adsterra’s pop-under and Social Bar ads come with a robust anti-adblock feature that bypasses these filters to ensure maximum impressions and revenue. In my tests, I saw up to a 35% uplift in impressions after enabling the anti-adblock.

Smart CPM

Adsterra’s intelligent pricing algorithms continuously analyze factors like traffic type, location, and website to dynamically adjust the floor price for each impression. 

This ensures I always get the optimal CPM for every ad spot. Since implementing Smart CPM, I’ve seen my average CPMs increase by 20-30% – a huge win.

Instant Approval 

I love how quick and easy it is to get started with Adsterra. Unlike some networks that take days or weeks to approve sites, Adsterra lets you create an account and start running ads within minutes. 

When I launched my last site, I had ads live the same day I applied. You can also add multiple sites under one account.

Content Recirculation

Adsterra’s widgets don’t just display ads – they can also recommend relevant content from your own site or other publisher sites in their network. This keeps users engaged and helps me promote my latest articles. 

Since adding Adsterra’s content rec unit, I’ve seen my pageviews per session increase by almost 50%!

Referral Program 

Adsterra’s referral program is a nice bonus for publishers who want to diversify their income. By referring other publishers to Adsterra, you can earn a 5% rev share of their ad earnings for the first 12 months. The dashboard makes it easy to generate referral links and track your performance.

How To Make The Most Out Of These Features?

To get the most out of these features, I recommend testing different combinations of ad formats and placements to see what resonates best with your audience. Adsterra’s granular reporting helps you identify top performers.

Also, don’t hesitate to reach out to your dedicated account manager. I’ve found them to be super proactive at suggesting new strategies to help me hit my goals. 

With their expert guidance, I’ve been able to scale my earnings by over 40% in just a few months.

Key Features Of Adsterra For Advertisers

Adsterra isn’t just built for publishers – it offers a robust suite of tools to help media buyers and affiliates reach their ideal audience. 

Some of the key features I’ve leveraged to boost my campaigns:

Premium Traffic

Adsterra is very picky about its publishing partners. It only accepts high-quality, non-incentivized traffic. The platform also uses advanced anti-fraud and bot detection to ensure advertisers only pay for real views and clicks. 

I’ve consistently seen a 10-20% higher CTR and conversion rate with Adsterra traffic compared to other networks.

Retargeting

Adsterra allows advertisers to create custom audience segments based on how users previously interacted with their ads. 

This makes it easy to retarget high-value users with tailored messaging to push them down the funnel. I use this feature to run prompts for dormant leads who clicked my ad but didn’t convert.

Precise Targeting 

With Adsterra’s self-serve platform, I have complete control over who sees my ads. I can target (or exclude) by country, region, OS, device type, mobile carrier, browser, and more. I can even set specific ad schedules. 

For one client in the dating vertical, I used Adsterra’s geo-targeting to capture high-value leads in Tier 1 countries – resulting in a 2x higher ROI.

Smart Bidding

Adsterra’s smart CPM feature doesn’t just benefit publishers. It also helps advertisers by automatically optimizing bids to help them reach their ideal effective cost per action. There are also options to set manual bids or set a “goal bid” that the system will work toward.

Unique Placements

Adsterra offers some unique and high-converting placements that I don’t often see elsewhere. They have top-notch gaming, streaming, and VPN sites on the network. 

Their on-click and on-hover pop formats consistently deliver strong visibility and engagement. I often use these placements to generate installs for my web push campaigns.

Multiple Pricing Models 

Adsterra supports CPC, CPM, CPA, and other pricing types to give advertisers flexibility. For a recent campaign, I saw a 30% lower eCPA with CPM bidding compared to CPC!

I recommend taking advantage of the look-alike audience feature to get the most out of Adsterra as an advertiser. This lets you target new users who share characteristics with your existing customers or best-performing audience segments.

How To Get Started With Adsterra?

Getting started is a breeze with the platform’s self-serve features and instant approval. Here’s what you need to do:

Adsterra Requirements

• A functional website with quality content
• Real traffic from a supported geo
• Compliance with Adsterra’s content guidelines (no illegal/abusive content)

Steps To Get Started On Adsterra

Here are the steps to become a publisher on Adsterra:

Step 1: Visit the official website of Adsterra

Step 2: Sign up for a publisher account 

Step 3: Fill in your account details, including website URL and payment method

Step 4: Wait for the instant approval (usually under 24 hours)

Step 5: Create an ad unit and generate the ad code

Step 6: Place the ad code on your site in the desired spot

Step 7: Start tracking your impressions, clicks, and earnings!

The approval process is near-instant, so you can have ads up and running within the day. Note that while you wait for the first paycheck to roll in, you can also link up additional sites or explore the referral program.

Best Practices To Push Campaigns On Adsterra

So you’ve integrated Adsterra’s ad tags – now what? To ensure a successful, lucrative campaign, keep these best practices in mind:

Test, test, test:

Experiment with different ad formats, placements and floor prices to see what works best for your audience. Don’t be afraid to think outside the box!

Optimize For Viewability 

Place ads in hotspots like above-the-fold or in-content rather than in footers. Use responsive formats that readjust to the user’s device.

Go Native

 Native formats are huge right now, and for good reason. These non-disruptive recs blend right into your content and drive high engagement.

Target precisely: 

Analyze where your best-performing traffic comes from. Then, use Adsterra’s geo and device targeting to double down and attract more of those golden views.

Clean Up Those Campaigns 

Monitor your site regularly for any offensive or low-quality ads that sneak through. Report them to your manager ASAP to keep your audience happy.

The beauty of Adsterra is that you’re never alone in this optimization journey. Even as a super affiliate, I still tap into my account manager’s expertise for new tips or solutions. They’re always glad to guide you through maximizing those earnings.

Challenges And How Adsterra Addresses Them

Even the best ad networks face a few hurdles. Here are some common challenges you might encounter with Adsterra and how to overcome them:

• Ad disapproval: Due to strict quality assurance, some ads may get banned. To avoid this, always comply with the content guidelines and update your manager on any significant site changes.
• Fluctuating CPMs: Earnings may shift from day to day based on variables like traffic and advertiser bids. Keep a diversified set of ad channels and optimize based on data trends to minimize the impact.
• Payment hold-ups: Delayed payouts can happen if you submit incomplete/incorrect account details. Double-check your payment info and maintain an open line of communication with your AM.
• Undesired ad categories: Sometimes, a risky ad might get through the filters. Use the blocklist religiously to filter out any questionable verticals and keep your site family-friendly.

Which Is Better – AdSense or Adsterra?

Many publishers find themselves torn between AdSense and ad networks like Adsterra. While AdSense is the more famous name, third-party platforms offer some unique advantages:

• Adsterra supports many site types and content niches that AdSense restricts.
• Adsterra offers more diverse ad formats like pops, display, and native.
• Adsterra has no minimum traffic thresholds, while AdSense requires at least 100 daily visits.
• Adsterra’s smart CPM helps you adapt floor prices to get the best yield.
• Adsterra’s payouts start at just $5 versus AdSense’s $100 minimum.

So, while AdSense is great for beginners, Adsterra opens up more opportunities as you scale. You can also use the two in tandem to get the best of both worlds – I do!

My Experience With Adsterra

I’ve been running pop and native campaigns on Adsterra for almost a year now. Hands down, it’s been one of my most consistent earners!

The platform’s self-serve features made setup a breeze. Even when I was new, I had ads live within a day. The UI is clean and intuitive – a big plus when you’re juggling multiple ad channels.

What really won me over was the quality of Adsterra’s ad inventory. The premium brands and precise targeting options helped me hit $5+ CPMs in some cases. And unlike with other networks, I rarely got complaints about sketchy ads.

I also can’t praise the account managers enough. They’re always available and proactive at suggesting new strategies to maximize my earnings. With their help, I’ve scaled my passive ad income to over $2K/month.

All in all, I’m incredibly happy with Adsterra’s performance. The platform has been a game-changer for monetizing my content across sites. If you’re on the fence, I highly recommend giving it a try – you might just find your new favorite ad network!

Adsterra Testimonials And Success Stories

Don’t just take my word for it. Here’s what other publishers have to say about their experience with Adsterra:

You can find more testimonials on trusted review platforms like Reddit, Trustpilot, and G2 Crowd. While every publisher’s results vary, the consensus is that Adsterra offers a reliable, high-yield monetization solution.

Is Adsterra Worth It?

Now, the million-dollar question – is Adsterra actually worth using over other ad networks? Based on my years of experience and profitable campaigns with Adsterra, my answer is a resounding yes!

Adsterra’s high-performing ad formats, premium traffic quality, and instant payouts make it a top choice for monetizing your content. The user-friendly platform and stellar support also help newbies get up to speed quickly.

While no ad network is perfect, I’ve found that Adsterra consistently delivers the best CPMS and CTRS for my sites. The platform’s focus on quality and innovation keeps publishers ahead of the curve.

Of course, every site is different. But with Adsterra’s instant approval and no setup fees, there’s zero risk in giving it a spin. Whether you’re an enterprise publisher or a one-blog hustler, Adsterra can likely help you level up your ad revenue.

Adsterra Alternatives To Check Out

While Adsterra is a great network, it’s always smart to diversify your ad stack. Here are some other reputable alternatives to consider:

Media.net

This premium marketplace serves billions of context-rich ads from top brands. Contextual targeting makes it a great AdSense alternative.

Link: Here

AdMaven

 AdMaven offers a multi-format ad suite for publishers and an exceptional dashboard to monitor campaigns.

Link: Here

RevenueHits

 This network supports popups, interstitial, push, and code-free installation. It also offers free ad hosting with no cost to publishers.

Link: Here

Propeller Ads

 Propeller Ads provides desktop and mobile formats, including smart links for content locking and domain redirect.

Link: Here

Note that each network has different requirements, so read up before applying. You can also “stack” these platforms to maximize your fill rate and earnings potential.

Conclusion: Adsterra Is A Reliable Ad Network with Innovative Features To Maximize Your Earnings

In the crowded ad tech space, Adsterra stands out for its quality global reach, innovative ad formats, and partner-centric approach. Its self-serve platform puts the power of granular optimization in publishers’ hands.

The network’s pop, native, banner, and video ads consistently deliver high engagement and returns.

In my experience, Adsterra surpasses many other ad networks in terms of CPMs, fill rate, and overall UX. The dedicated support and instant payouts are also huge wins for busy publishers.

FAQs