As an online publisher always on the lookout for new monetization opportunities, I’ve tested my fair share of ad networks over the years. When I first heard about ExoClick and its promise of high CPMs and global reach, I was intrigued but skeptical. Could this relatively unknown platform really deliver better results than the industry giants?

After putting ExoClick through its paces over the past 6 months, I can confidently say it’s emerged as one of the top performers in my monetization stack. With over 8 billion daily ad impressions served across 65,000 publisher sites, ExoClick has the scale and technology to drive serious revenue – if you know how to leverage it properly.

In this ExoClick review, I’ll break down everything you need to know about this rising star in the ad tech world – from key features and ad formats to tips for maximizing your earnings.  

ExoClick Review: Key Highlights

Before we get into the details, here’s a quick overview of ExoClick’s core offerings and capabilities:

Feature	Details
Ad Formats	20+ formats including display, native, video, push notifications
Minimum Deposit	$200 (advertisers)
Payment Methods	PayPal, Wire Transfer, Paxum, WebMoney
Traffic Volume	8.5 billion daily ad impressions
Geographic Reach	Global (190+ countries)
Key Features	Real-time bidding, behavioral targeting, anti-fraud tech
Support	24/7 customer service
Link	Here

Who Is ExoClick Best for?

In my experience, ExoClick is an excellent choice for several types of publishers and advertisers:

1. Adult content sites – ExoClick has deep roots in the adult industry and offers unparalleled demand for this niche.
2. International publishers – With a truly global advertiser base, ExoClick monetizes traffic from almost any country.
3. High-volume sites – The platform really shines when you can feed it significant traffic volume.
4. Advertisers targeting specific demographics – ExoClick’s granular targeting options let you zero in on your ideal audience.
5. Publishers looking to diversify – It’s a great complementary network to add alongside AdSense or other mainstream options.

Pros And Cons Of ExoClick

As with any ad network, ExoClick comes with its own set of advantages and drawbacks. Here’s what I’ve found after extensive testing:

Pros Of ExoClick

• High CPMs, especially for adult/international traffic
• Wide range of ad formats to choose from
• Powerful targeting and optimization tools
• Reliable on-time payments
• Excellent customer support
• User-friendly interface and reporting

Cons Of ExoClick

• $200 minimum deposit for advertisers
• Steeper learning curve than some networks
• Limited non-adult demand in certain geographical areas
• Can be over-reliant on a few large advertisers
• Limited direct advertiser relationships

ExoClick Overview

Founded in 2006, ExoClick has grown into one of the largest global ad networks, specializing in mainstream and adult traffic monetization. The platform acts as both an ad exchange and network, connecting 65,000+ publishers with a diverse base of advertisers.

What sets ExoClick apart is its technology stack, including advanced targeting, real-time bidding, and machine learning optimization. For publishers, this translates to higher fill rates and CPMs across a wide range of traffic sources and geos.

In my testing, I’ve consistently seen strong performance from ExoClick, particularly for non-US traffic that often struggles on other networks. The ability to leverage 20+ ad formats also allows for extensive testing and optimization.

Key Features Of ExoClick For Publishers

As a publisher, here are the standout ExoClick features that have made the biggest impact on my bottom line:

Global Coverage

One of ExoClick’s biggest strengths is its truly international reach. While many networks struggle with demand for traffic outside of tier 1 countries, I’ve seen solid CPMs from ExoClick even for traditionally hard-to-monetize regions like South America and Southeast Asia.

This makes ExoClick an excellent option if you have a geographically diverse audience. You’re not leaving money on the table for those visitors from emerging markets.

On-Time Payments

Nothing’s more frustrating than delayed payouts, but I’ve never had an issue with ExoClick in this regard. They offer weekly payments with a low $20 minimum, which is great for cash flow. I particularly appreciate that they provide multiple withdrawal options, including PayPal, wire transfer, and even cryptocurrencies.

24/7 Customer Service

In my experience, ExoClick’s support team is one of the most responsive in the industry. Whether I’ve had technical issues or just general questions, I’ve always received prompt and helpful replies, even on weekends. This level of support really sets them apart from many competitors.

Real-Time Statistics

As a data junkie, I love the depth of ExoClick’s real-time reporting. You can slice and dice your performance data in countless ways, making it easy to spot optimization opportunities. The ability to see stats updating every 60 seconds is particularly useful for monitoring high-traffic periods.

Fluid Player

ExoClick’s Fluid Player is a customizable HTML5 video player that integrates seamlessly with their video ad formats. I’ve found it to be lightweight and highly configurable, allowing me to match the look and feel of my sites while still maximizing ad performance.

Adblock Solution

With the rise of ad blockers, protecting ad revenue is crucial. ExoClick offers NeverBlock, a solution that helps recover revenue from users with ad blockers enabled. In my testing, it’s recouped a significant portion of otherwise lost impressions.

Key Features Of ExoClick For Advertisers

While I primarily use ExoClick as a publisher, I’ve also run some campaigns as an advertiser. Here are the key features that stood out:

Extreme Traffic Targeting

ExoClick offers incredibly granular targeting options, allowing you to zero in on your ideal audience. You can target by country, region, city, language, device, OS, browser, and much more. This precision helps maximize ROI by ensuring your ads only show to relevant users.

Track Your Conversions

The platform provides robust conversion tracking, allowing you to measure the full impact of your campaigns. You can set up multiple conversion goals and even track post-view conversions. This data is crucial for optimizing your campaigns and scaling profitable traffic sources.

Multiple Ad Formats

With 20+ ad formats to choose from, you have plenty of options to test and find what works best for your offers. I’ve had particular success with their native ads and push notifications.

Real-Time Bidding System

ExoClick’s RTB system allows you to compete for premium inventory in real-time. This ensures you’re always paying a fair market rate for traffic and can quickly scale winning campaigns.

Behavioral Targeting

One of ExoClick’s most powerful features is its behavioral targeting capabilities. You can create custom audience segments based on user’s browsing history and retarget them across the ExoClick network. I’ve seen this dramatically improve conversion rates on my campaigns.

Cost Control

ExoClick provides extensive tools for managing your ad spend, including daily and lifetime budgets, frequency capping, and dayparting. This granular control helps prevent overspending and allows for precise budget allocation.

Automation Tools

For hands-off campaign management, ExoClick offers several AI-powered automation tools. The ExoClick Bidder can automatically optimize your bids and blacklist non-performing zones, while their landing page algorithm tests different creatives and landing pages to maximize conversions.

Security

ExoClick takes fraud prevention seriously, employing multiple layers of protection, including traffic quality filters, bot detection, and manual reviews. This helps ensure you’re getting real, quality traffic for your campaigns.

What Is The Minimum Deposit For ExoClick?

As an advertiser on ExoClick, you’ll need to make an initial minimum deposit of $200. While this is higher than some networks, I’ve found it to be a reasonable amount for running meaningful tests and gathering enough data to optimize campaigns.

ExoClick Minimum Payout

One of ExoClick’s most publisher-friendly features is its low minimum payout threshold of just $200 for most payment methods. This is great for cash flow, especially when you’re just starting out. 

Keep in mind that wire transfers have a higher $500 minimum due to associated fees.

How Long Does ExoClick Approval Take?

In my experience, ExoClick’s approval process is fairly quick. For publishers, I’ve typically seen site approvals come through within 24-48 hours. 

Advertiser account approvals can take a bit longer, usually 2-3 business days, as they conduct more thorough vetting.

How To Get Started With ExoClick

Ready to give ExoClick a try? Here’s a quick overview of their requirements and the steps to get started:

ExoClick Requirements

Before we get into the setup process, let me walk you through the key requirements. Understanding these upfront will save you time and headaches down the road.

For Publishers:

• A website with original content
• Minimum of 5,000 daily impressions
• Compliance with ExoClick’s content guidelines

For Advertisers:

• Valid business information
• Minimum $200 initial deposit
• Compliant ad creatives and landing pages

Steps To Get Started On ExoClick

Now that we’ve covered the requirements let me guide you through the exact steps I took to get up and running on ExoClick. I’ll share some tips I learned along the way to help streamline the process for you.

Step 1: Visit the official ExoClick website and click “Sign Up” in the top right corner.

Step 2: Fill out the registration form with your details.

Step 3: For publishers, add and verify your website(s).

Step 4: Create your first ad zones (publishers) or campaigns (advertisers).

Step 5: Implement the ad code on your site or launch your campaign.

With these steps completed, you’ll be ready to start monetizing your traffic or driving new customers to your offers!

Best Practices To Push Campaigns On ExoClick

To maximize your results on ExoClick, here are some key best practices I’ve learned:

1. Leverage multiple ad formats: Don’t just stick to one format. Test a mix of display, native, and video ads to find what resonates best with your audience.
2. Optimize for mobile: With mobile traffic dominating many verticals, ensure your ads and landing pages are fully responsive.
3. Use behavioral targeting: Take advantage of ExoClick’s user profiling to create custom audience segments and improve your targeting precision.
4. Monitor and adjust frequently: ExoClick’s real-time reporting allows for rapid optimization. Don’t set and forget your campaigns – stay active in tweaking bids and targeting.

Challenges And How ExoClick Addresses Them

While ExoClick is a powerful platform, it’s not without its challenges. Here are some common issues and how ExoClick tackles them:

Ad Quality Control

With such a large network, maintaining ad quality can be tricky. ExoClick addresses this through manual creative reviews and giving publishers granular control over which ad categories they allow.

Traffic Fraud 

Like all networks, ExoClick faces the ongoing challenge of combating fraudulent traffic. They employ multiple layers of fraud detection, including machine learning algorithms and dedicated fraud analysts.

Balancing Mainstream And Adult Content 

ExoClick’s roots in adult advertising can sometimes deter mainstream publishers. To address this, they’ve invested heavily in expanding their mainstream demand and offering strict category filtering for publishers.

Is ExoClick Worth It?

After extensive testing across multiple sites and verticals, I can confidently say that ExoClick is absolutely worth trying out. While it may not be the right fit for every publisher or advertiser, its combination of high CPMs, diverse ad formats, and powerful targeting capabilities make it a strong contender in the ad tech landscape.

Where ExoClick really shines is in monetizing international and adult traffic – areas where many other networks fall short. If you have a significant portion of visitors from outside tier 1 countries or operate in more adult-oriented niches, ExoClick could be a game-changer for your revenue.

ExoClick Testimonials And Success Stories

Don’t just take my word for it – here’s what other publishers and advertisers are saying about ExoClick:

My Experience With ExoClick

As someone who’s worked with dozens of ad networks over the years, I can honestly say ExoClick has been one of the most pleasant surprises. When I first signed up, I was primarily looking to monetize some international traffic that was underperforming on my usual networks.

Within the first month, I saw a 30% increase in revenue for those gems. The ability to leverage multiple ad formats and ExoClick’s advanced targeting resulted in much higher fill rates and CPMs than I was accustomed to for non-US traffic.

What really impressed me, however, was the level of support I received. Whenever I had questions about optimization or technical issues, the ExoClick team was incredibly responsive and helpful. This hands-on approach has made a big difference in my ability to maximize the platform’s potential.

While ExoClick isn’t perfect – I’ve occasionally experienced demand fluctuations in certain verticals – overall, it’s become an integral part of my monetization strategy. If you’re willing to put in the time to learn the platform and optimize your setup, the potential rewards are significant.

ExoClick Alternatives To Check Out

While ExoClick is an excellent choice for many publishers and advertisers, it’s always worth exploring alternatives to ensure you’re getting the best performance possible. Here are a few other platforms to consider:

PropellerAds 

Known for its push notification ads and strong performance in emerging markets. It can be a good complement to ExoClick, especially if you’re looking to diversify your traffic sources.

Link: Here

AdMaven 

Another network with a strong focus on popunder and push notification ads. They offer competitive CPMs and have a user-friendly interface.

Link: Here

TrafficStars

 Specializes in high-quality adult traffic. If you’re in the adult niche and want to compare performance against ExoClick, TrafficStars is worth a look.

Link: Here

Media.net 

For more mainstream publishers, Media.net offers a contextual ad platform that can be a good alternative or addition to traditional display advertising.

Link: Here

Conclusion: ExoClick Delivers Global Reach And Powerful Optimization

After putting ExoClick through its paces, I can confidently recommend it as a top-tier option for publishers looking to maximize their ad revenue, especially those with significant international traffic. 

The platform’s combination of diverse ad formats, advanced targeting capabilities, and reliable payouts make it a valuable addition to any monetization strategy.

For advertisers, ExoClick’s massive reach and granular targeting options provide an excellent opportunity to scale campaigns profitably across a wide range of geos and verticals.

While it may have a slightly steeper learning curve than some networks, the potential rewards are well worth the effort. Whether you’re a publisher seeking to boost your earnings or an advertiser looking to reach new audiences, ExoClick deserves a spot on your shortlist of ad platforms to test.

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