Push Ad Networks 2024 – 20 Best Notification Traffic Platforms

Push ads are a powerful way for advertisers to reach their target audience effectively. These non-intrusive notifications allow brands to deliver personalized messages directly to users’ devices, resulting in higher engagement rates and conversions. 

As the demand for push advertising grows, numerous networks have sprung up to connect advertisers with publishers and users. 

This complete guide will explore the world of push ads, highlight the top networks in 2024, and provide valuable insights for marketers looking to leverage this dynamic advertising format.

What Are Push Ads?

Push ads are clickable notifications that appear on a user’s device, either on their mobile phone or desktop computer. These ads typically consist of a title, description, and an image or icon. When users click on the notification, they are directed to a specific landing page or offer. 

Push ads stand out from traditional display advertising because they don’t interrupt the user’s browsing experience and can be delivered even when the user is not actively using a website or app.

If we talk about its contribution to the advertising market, web push advertising is expected to reach $2.09 billion in 2024. This shows how potentially profitable this field can be for both advertisers and ad networks. 

Types Of Push Ads

There are several types of push ads that advertisers can utilize:

1. Web Push Ads: These notifications are delivered through web browsers on both desktop and mobile devices. Users must opt-in to receive these notifications from websites they visit.
2. In-App Push Ads: These ads are sent directly through mobile applications that users have installed on their devices.
3. Rich Push Ads: These enhanced notifications can include multimedia elements like images, videos, or interactive buttons.
4. Calendar Push Ads: These ads appear as calendar events on a user’s device, offering a unique way to promote time-sensitive offers or events.
5. In-Page Push Ads: These ads mimic the look of traditional push notifications but appear directly on web pages, bypassing the need for user opt-in.

How To Choose The Right Push Ad Network?

Selecting the ideal push ad network for your campaigns requires careful consideration of several factors:

1. Traffic Quality: Look for networks with a reputation for delivering high-quality, genuine traffic to ensure your ads reach real users.
2. Targeting Options: Choose networks that offer granular targeting capabilities, allowing you to reach your desired audience based on factors like location, device type, and user interests.
3. Ad Formats: Ensure the network supports the types of push ads you want to run, whether it’s web push, in-app, or rich media formats.
4. Pricing Models: Consider networks that offer flexible pricing options, such as CPC (Cost Per Click) or CPM (Cost Per Mille), to align with your budget and campaign goals.
5. Reporting and Analytics: Opt for networks with robust reporting tools that provide real-time data and insights to help optimize your campaigns.
6. Anti-Fraud Measures: Prioritize networks with strong anti-fraud systems in place to protect your ad spend from invalid traffic and bot activity.
7. Publisher Network: Evaluate the size and quality of the network’s publisher base to ensure your ads will have sufficient reach and exposure.
8. Customer Support: Choose networks that offer responsive customer support and account management to assist you with campaign setup and optimization.

How Do Push Ads Networks Work?

Push ad networks act as intermediaries between advertisers and publishers. Here’s a simplified breakdown of the process:

• Publishers integrate the network’s code on their websites or apps.
• Users visiting these sites or apps opt-in to receive notifications.
• Advertisers create push ad campaigns and set targeting parameters.
• When a user matches the targeting criteria, the network delivers the ad as a notification.
• If the user clicks on the notification, they are directed to the advertiser’s landing page.
• The network tracks performance metrics and bills the advertiser based on the agreed pricing model.

What Are Push Notifications Ads? Are They The Same As Push Ads?

Push notification ads and push ads are often used interchangeably, but there can be a subtle difference:

Push Ads: This is a broader term that encompasses all types of ads delivered through push notification technology, including web push, in-app push, and in-page push ads.

Push Notification Ads: These specifically refer to ads delivered through the native push notification system of a device or browser. They require user opt-in and can be received even when the user is not actively browsing.

While the distinction is minor, all push notification ads are push ads, but not all push ads are delivered through the native notification system.

What Is An Ad Network?

An ad network is a technology platform that acts as an intermediary between advertisers and publishers in the digital advertising ecosystem. It aggregates ad inventory from multiple publishers and sells it to advertisers, helping to streamline the process of buying and selling online ad space.

Ad networks play a crucial role in the digital advertising landscape by:

1. Connecting advertisers with relevant publisher websites and apps
2. Providing a centralized platform for managing ad campaigns
3. Offering various targeting options to reach specific audiences
4. Handling the technical aspects of ad delivery and tracking
5. Providing analytics and reporting tools for campaign performance

In the context of push ads, specialized push ad networks focus on delivering advertisements through push notifications. These networks have built relationships with publishers who have implemented push notification capabilities on their websites or apps, allowing advertisers to reach users through this unique channel.

20+ Best Push Ads Networks In 2024

Here is our hand-picked list of the best push ads networks you can try in 2024:

1. PropellerAds

PropellerAds is a leading push ad network known for its high-quality traffic and advanced targeting options. 

With a global reach of over 1 billion users, it offers both traditional and in-page push ads. The platform provides real-time reporting and a user-friendly interface, making it ideal for both beginners and experienced advertisers.

2. RichAds

RichAds specializes in push and pop ads, boasting over 4 billion daily ad impressions. Their platform offers highly converting traffic sources and provides personal account managers to help optimize campaigns. 

RichAds is particularly popular among affiliates in verticals like dating, gambling, and finance.

3. AdMaven

AdMaven offers a diverse range of ad formats, including push notifications. With a global network of premium publishers, it provides access to high-quality traffic across various verticals. 

The platform’s advanced targeting options and real-time bidding system make it a favorite among performance marketers.

4. MGID

MGID is a native advertising platform that also offers push notification ads. Known for its content recommendation widgets, MGID provides access to premium publisher traffic and offers excellent targeting capabilities. 

Their push ads can be particularly effective for content promotion and lead-generation campaigns.

5. Adsterra

Adsterra is a versatile ad network that supports multiple formats, including push notifications. With a focus on global traffic and fraud prevention, Adsterra offers advertisers access to over 25 billion ad impressions monthly. Their self-serve platform makes it easy to launch and manage push ad campaigns.

6. Zeydoo

Zeydoo is a push notification ad network that prides itself on delivering high-quality traffic with advanced targeting options. 

The platform offers competitive rates and a user-friendly interface, making it suitable for advertisers of all experience levels. Zeydoo is particularly strong in entertainment and e-commerce verticals.

7. ExoClick

ExoClick is a well-established ad network that has expanded its offerings to include push notification ads. 

With a vast publisher network and sophisticated targeting options, ExoClick provides advertisers with the tools to reach their desired audience effectively. The platform also offers a robust API for advanced campaign management.

8. Evadav

Evadav specializes in push notification and popunder ads, offering advertisers access to high-quality traffic across various geos. 

The network is known for its user-friendly interface and detailed reporting features. Evadav’s push ads perform particularly well in the dating, gambling, and mobile app verticals.

9. Zeropark

Zeropark is a self-serve ad network that offers push notification advertising alongside other formats. Known for its high-volume traffic and advanced targeting capabilities, Zeropark is popular among experienced media buyers. The platform provides real-time optimization tools and supports adult content advertising.

10. AdOperator

AdOperator is a performance-based ad network that offers push notification ads among its various formats. The platform provides access to global traffic with a focus on quality and conversion potential. 

AdOperator’s intuitive interface and detailed analytics make it suitable for both novice and experienced advertisers.

11. Hilltop Ads

Hilltop Ads offers a range of ad formats, including push notifications. The network provides access to global traffic with particular strength in tier 2 and tier 3 countries. 

Hilltop Ads is known for its competitive pricing and flexible payment options, making it accessible to advertisers with various budgets.

12. Notix

Notix is a specialized push notification ad network that focuses on delivering high-quality traffic to advertisers. 

The platform offers advanced targeting options and a user-friendly interface for campaign management. Notix is particularly effective for e-commerce, finance, and app install campaigns.

13. Mobidea

Mobidea is a mobile-focused ad network that has expanded to offer push notification ads. Known for its high-converting offers in the dating and mobile content verticals, Mobidea provides advertisers with access to global traffic and detailed performance analytics. 

The platform also offers a dedicated account manager for campaign optimization.

14. Clickadu

Clickadu is a multi-format ad network that includes push notifications in its offerings. With a global reach and advanced targeting options, Clickadu provides advertisers with the tools to create effective push ad campaigns. The platform is particularly strong in adult, dating, and gaming verticals.

15. PushGround

PushGround is a dedicated push notification ad network that offers high-quality traffic across various geos. 

The platform provides detailed targeting options and real-time reporting, allowing advertisers to optimize their campaigns effectively. PushGround is known for its competitive pricing and responsive customer support.

16. MegaPush

MegaPush specializes in push notification advertising, offering advertisers access to a large global audience. 

The network provides detailed targeting options and a user-friendly interface for campaign management. MegaPush is particularly effective for affiliate marketers in verticals like finance, dating, and e-commerce.

17. AdMobile

AdMobile is a mobile-focused ad network that offers push notification ads alongside other formats. The platform provides access to high-quality mobile traffic with advanced targeting capabilities. AdMobile is known for its effectiveness in app installation and mobile content campaigns.

18. Adskeeper

Adskeeper is a native advertising network that has expanded to offer push notification ads. With a focus on content recommendation, Adskeeper provides advertisers with access to premium publisher traffic. 

The platform’s push ads are particularly effective for content promotion and lead-generation campaigns.

19. TwinRed

TwinRed is an ad network that offers push notification advertising among its various formats. Known for its high-quality traffic and competitive pricing, TwinRed provides advertisers with detailed targeting options and real-time reporting. The platform is particularly strong in the adult and dating verticals.

20. AdCash

AdCash is a versatile ad network that includes push notifications in its suite of ad formats. With a global reach and advanced targeting capabilities, AdCash allows advertisers to create effective push ad campaigns across various verticals. The platform offers a user-friendly interface and detailed performance analytics.

How Do Push Ad Networks Bill Advertisers?

Push ad networks typically offer several billing models to accommodate different advertiser preferences and campaign goals:

• Cost Per Click (CPC): Advertisers pay for each click their ad receives. This model is popular as it ensures payment only when users engage with the ad.
• Cost Per Mille (CPM): Advertisers pay for every thousand impressions their ad receives. This model can be cost-effective for building brand awareness.
• Cost Per Action (CPA): Advertisers pay only when a specific action (e.g., a sale or sign-up) is completed. This performance-based model is popular among affiliate marketers.
• Cost Per Install (CPI): Specific to app promotion campaigns, advertisers pay for each app installation generated by their ads.
• Revenue Share: Some networks offer a revenue-sharing model where advertisers pay a percentage of the revenue generated from the traffic.

Benefits & Drawbacks Of Push Ad Networks

Setting up push ads has its own advantages and drawbacks. Let’s have a look at them. 

Benefits:

1. High engagement rates due to the non-intrusive nature of push notifications
2. Ability to reach users even when they’re not actively browsing
3. Precise targeting options to reach the right audience
4. Real-time delivery of time-sensitive offers or messages
5. Potential for higher conversion rates compared to traditional display ads
6. Ability to re-engage users who have shown interest in your product or service

Drawbacks:

1. Limited reach compared to some other ad formats, as users must opt-in to receive notifications
2. Potential for ad fatigue if notifications are sent too frequently
3. Creative limitations due to the compact nature of push notifications
4. Compliance with regulations like GDPR for user consent and data privacy

Conclusion

Push ads have revolutionized the digital advertising landscape, offering a unique and effective way for brands to connect with their audience. There are numerous high-quality push ad networks available in 2024, each with its own strengths and specialties. From industry giants like PropellerAds and RichAds to niche platforms like PushGround and Notix, advertisers have a wealth of options to choose from.

The key to success with push advertising lies in selecting the right network for your specific needs, creating compelling ad content, and leveraging the advanced targeting and optimization tools these platforms offer. 

While push ads come with their own set of challenges, such as limited reach and potential for ad fatigue, their benefits in terms of engagement and conversion rates make them a valuable addition to any digital marketing strategy.

By staying informed about the latest trends and best practices in push advertising, marketers can effectively harness this dynamic ad format to drive growth and achieve their campaign objectives in 2024 and beyond.

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